12/26/2023 0 Comments The unliving 2004 torrentExpand our subscriber base for Dragon and Dungeon while continuing to make those businesses more efficient. The tower of Shackled City hardcovers at Gen Con was as tall as some of our customers! Expand Paizo into areas of gaming outside of RPGs that would spread our risk around.Create generic gaming accessories that would appeal to our RPG customers.Expand our license for Dragon and Dungeon to create official non-magazine Dungeons & Dragons products-especially those we could base on in-demand but out-of-print material from the magazines.Increase sales by expanding the scope of products available on the website through partnerships with other publishers, who would in turn bring in new customers for us.Use our strong position in the distribution chain to help other publishers get their products into game stores, taking a bit off the top for our efforts.Here are the strategies we devised that afternoon: Instead of focusing on actual product ideas at this meeting, we were looking for broad categories of things we were already good at. The goal was to find new uses for Paizo's existing people and skills, with an eye toward quickly increasing revenue. In January, the top managers in the company met at my house. Instead of retreating, we needed to secure new territory. If we were going to be just the Dragon and Dungeon magazine company, we would still need to get much leaner, which would mean more layoffs-something none of us wanted to go through again. Nevertheless, there was a lot of revenue that still needed to be made up for from the loss of Star Wars Insider a year and a half earlier. This blog entry is the fourth in a series of blogs commemorating Paizo's 10th anniversary.Ĭlick here to read the first installment.Īt the start of 2005, the loss of our friends and co-workers who had worked on Undefeated and Amazing Stories still lay heavily on our hearts, but the feeling in the company that we had already hit bottom and there was nowhere left to go but upward was oddly hopeful. Paizo Publishing's 10th Anniversary Retrospective-Year 3 (2005) Laying the Foundation
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